Designing the Future: Iran’s Concept Car Makes Its Debut
One of the main attractions at Crouse’s booth was the unveiling of a fully Iranian-designed concept car. Developed entirely by the company’s in-house engineering and design teams, the prototype represents a bold step toward localized automotive innovation and design independence. In line with its commitment to sustainability, Crouse also introduced an all-electric motorcycle—designed and engineered by its R&D unit—to address the evolving needs of clean mobility in urban environments.
From Local Vision to Global Supply Chains
Beyond product showcases, Crouse
demonstrated the strength of its business ecosystem. Its booth in Hall 35 not
only featured its own innovations but also highlighted strategic collaborations
with technology partners such as MadAryaVista and Iskra, reflecting Crouse’s
integrated approach to product development and industrial growth. The “Crouse
Plus” section of the booth provided a direct communication channel between the
company and national distributors, service partners, and clients—strengthening
market ties and facilitating valuable feedback. Crouse’s presence attracted the
attention of senior government officials, parliament members, and industry
leaders, who visited the booth and acknowledged the company’s role in driving
private sector innovation, job creation, and quality improvement within Iran’s
automotive sector. With leading international suppliers and manufacturers also
in attendance, the exhibition provided Crouse with an ideal opportunity to
present itself as a reliable, innovation-driven player ready to integrate into
global supply chains. More than just a display of capabilities, Crouse’s
participation in this year’s exhibition reaffirmed its long-term strategy:
leveraging domestic talent and technology to fuel sustainable, knowledge-based
growth in Iran’s automotive and industrial landscape.
